HOW LUNOVUS HELPED DOCTORS MAINTAIN PATIENT CARE AND DRIVE REVENUE DURING COVID-19

Apr 9, 2020

Many of us have very vivid memories of the beginning of the COVID-19 pandemic in February, March, and April of 2020. The resulting lockdowns and policies that discouraged all but the most essential in-person contact brought many businesses — including eye care practices — to a point where they could no longer provide the same options for their customers.

As a provider of critical eye health products, Lunovus is an essential business and was able to continue working around the clock. Not only did we never slow down our warehouse operations and practice success team, but we made sure necessary health and safety precautions were in place in our facilities and ramped up operations to help doctors during these challenging days and weeks.

COVID-19’S IMPACT ON ONLINE RETAIL

The pandemic has driven changes in the way we all use online ordering, and an increase in sales volume for online retail businesses. Consequently, ECPs who weren’t making products available to patients online struggled mightily, and patients couldn’t get the help they needed.

We saw that eye doctors needed a solution to continue to drive revenue even while their practices were closed, because patients still needed their doctor-recommended eye health products.

LUNOVUS RESPONDS TO PRACTICES IN NEED

Lunovus wanted to make sure ECPs could offer the options their patients needed, not just for the duration of the pandemic, but for good. We observed the need for quality online ordering systems and decided this was the right time to encourage ECPs to implement our Doc2Home Delivery System, a program that allows doctors to put their patients on subscriptions of the over-the-counter products they need for their eye health and have them automatically shipped to their home.

TARGETED OUTREACH TO CUSTOMERS

Lunovus wanted to make sure ECPs could offer the options their patients needed, not just for the duration of the pandemic, but for good. We observed the need for quality online ordering systems and decided this was the right time to encourage ECPs to implement our Doc2Home Delivery System, a program that allows doctors to put their patients on subscriptions of the over-the-counter products they need for their eye health and have them automatically shipped to their home.

TURNKEY PATIENT COMMUNICATIONS

In order to help ECPs make their patients aware about the new options they have to order the products they needed online or over the phone, we also provide doctors with a custom email template that they can easily distribute. When doctors who weren’t currently using Doc2Home in their practices reached out for help, we deployed our practice success team to make sure that implementation could be as quick and smooth as possible so that patients could begin to benefit from a new ordering system as soon as the patient-facing emails were sent.

As a result, ECPs around the country could present patients with an option to order the products they’d recommended right to their door. We even waived shipping costs to eliminate barriers to ordering.